Use the Power of Light to Clean ™
PURETi Helps Companies Fight Global Warming and Offset Air Pollution Emissions
We Can Reverse Air Pollution
Reducing Emissions is Not Enough
Air pollution is harmful to our health and contributes to climate change. Efforts to reduce emissions are critical, but we can do more. It is possible to destroy air pollution after it has been created by converting dangerous gases into less harmful forms.
PURETi is a photocatalytic mineral coating that can be spray-applied onto almost any surface. The transparent coating uses light energy to convert normal humidity and oxygen into powerful cleaning agents that destroy certain types of air pollutants. Simply put, PURETi turns ordinary surfaces into air scrubbers.

This video shows how PURETi destroys pollution using just the energy from light

- Companies can create “NOx Neutral”, or even “NOx Negative” fleets. A treated zero-emissions electric vehicle will clean the air of pollution caused by the gas-burning cars and trucks it passes on the road.
- A treated building and parking lot can offset the NOx created by the customers and employees driving cars to that facility.
NOx Pollution
Nitrogen Oxides (NOx) are a particularly harmful type of pollution caused by burning fuels in combustion engines. NOx is known to increase risk of heart disease and lung cancer, and it contributes to the formation of greenhouse gases like ozone, which is why it is the focus on emissions controls in the US and Europe. Scientists have estimated the global warming impact of NOx may be 30 times greater than an equivalent amount of carbon dioxide. By reducing NOx in the air, PURETi contributes to a healthier planet and fights global warming.
- Studies have shown that a PURETi-treated surface can destroy 30-70% of the NOx it contacts.
- In highly polluted environments near roadways, one ounce of PURETi can destroy the NOx equivalent to burning 40 gallons of gasoline. (5000:1 ratio)
- Two square meters of treated surface has the capacity to destroy the same amount of NOx as a mature tree.
Make PURETi Part of Your Corporate Sustainability Strategy
- Easy to Implement
- Minimal Disruption
- Durable Benefit

It is easy to make PURETi part of a corporate sustainability strategy because it requires no change to normal operations. Every square foot of surface area that a company owns is a potential ally in the fight against climate change. Buildings, roofs, stadiums, fleet vehicles, parking lots, and billboards are just some examples. You simply spray the mineral water coating on a surface and let it dry. Light energy from the sun will activate the coating and begin the cleaning process.
With minimal cost and no change to equipment or employee behavior, PURETi can transform a wide range of corporate assets into light-activated air purifiers that reduce NOx levels in the air. A single application can last for a year or more, so cost and disruption to operations are minimal.
Every Little Bit Helps
In the fight against Global Warming, coating surfaces with PURETi is an excellent way to make a real difference.
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